Jade + Blue Marketing
Portfolio
Projects
Case Study:
CROSSABLE HEALTH Instagram
THE GOAL:
Build a strong, personable Instagram presence to attract more clients and drive new clients, without the time commitment.
the challenge:
Melanie, the owner of Crossable Health, came to me because her Instagram was neglected - she just didn’t have the time to focus on it while managing her business and building new courses while trying to maintain a healthy life balance. She knew her Instagram needed some help to attract more customers, but between running the business and family life, she couldn’t dedicate the hours needed to grow her business on social media.
THE approach:
Our strategy included creative graphics, personal stories and testimonials, and engagement and conversion strategies. The result was consistent, well-curated posts that drove action - whether it was to download a new recipe book, check out new program details, or simply to get free tips.
With our managed content and strategy, Crossable Health had multiple successful program launches, downloads, and email subscriber signups.
THE result:
I helped Crossable Health achieve:
- Followers increased by 19%
- Shares went up by 4600%
- Average reach per day grew by 7000%
Melanie saw a steady increase in new patient requests to where she needed a waitlist. The approach allowed Melanie to focus on running her business and programs so in her downtime she could have a healthy life-work balance.
Design Projects
Flyer for Crossable Health
The Decluttering Company’s Freebie Download
